Senior Product Designer
I design the products
people use to do their jobs.
Ten years in fintech, travel, logistics and energy. I design end to end, run my own research, and work inside existing design systems. I use AI heavily for discovery and prototyping, and I check what it generates against the design system before it goes anywhere.
How I Work
Research
Discovery, usability evaluation, stakeholder systems. Interviews, observation, surveys and desk research. I cite where every finding comes from.
Facilitate
More than twenty workshops: kickoffs, journey mapping, innovation sprints. I put a lot of work into the first twenty minutes, see the Soft Start project.
Build
Research tools, facilitation games, working prototypes. The Transcript Analyzer and the workshop games on this site are things I built.
I also spent five years cat sitting, in more than 50 homes in the Netherlands and Turkey. That research eventually became Fluffy Score. When I want to understand something, I end up building a small version of it.
Selected Work
All work →Product Design · Design Systems · Shipped
2025 to 2026Designing logistics products people are paid to use
Terminal charges, warehouse fees and loadability for Turkish Cargo. Shipped inside a live design system, with AI-assisted practice brought into the team.
Product Design · Enterprise SaaS · Shipped
2021 to 2022Simplifying hybrid working, from booking to admin insights
Booker app usability, an admin insights page built from scratch, and a Teams app shipped on the Microsoft component library.
AI Product · End to End · Shipped
2026Fluffy Score: an AI home assessment tool
Five years of field research and veterinary behaviour science, taken to a working product I researched, designed and built myself.
Research · Systems Mapping
2025 to 202687 stakeholders, three company types, one map
The client used it to decide which roles and relationships their product should support first.
Facilitation · Workshop Design
2024Getting a room ready in the first twenty minutes
Three AI-assisted exercises for the first twenty minutes, tested across three sessions and kept as the standard opener.
Get in touch
Hiring a senior product designer, or want to talk about a project?
pelinsu@mottoworkshop.comAlso available
Workshop and tools
Research Sprint
A two to three hour session on AI-assisted research, on a topic you choose. We practice which parts of research you can hand to AI and which parts you should not, with games I built for it.
Transcript Analyzer
Upload interview transcripts, get structured insights with confidence ratings. I built it because I could not find a tool that did this. No account needed.