Work

Selected projects

Seven projects. For each one I wrote down what my role was, what shipped, and what happened after.

Product Design

2025 to 2026

Designing logistics products people are paid to use

Three freight products for Turkish Cargo: terminal charges, warehouse fees and loadability, shipped inside a live design system.

Pastel 3D illustration of an air cargo scene where a small plane takes off past freight containers

Enterprise SaaS

2021 to 2022

Simplifying hybrid working, from booking to admin insights

Three parts of one product: booker usability, an insights page built from scratch, and a Teams app on the Microsoft component library.

Pastel 3D illustration of a hybrid office room with desks and a meeting booth

AI Product

2026

Fluffy Score: an AI home assessment tool

Five years of field research in more than 50 homes, scored across five pillars in a product I built myself.

Pastel 3D illustration of a kitten hopping around a climbing tree, from the Fluffy Score app

Systems Research

2025 to 2026

87 stakeholders, three company types, one map

An interactive map the client used to decide which roles their product should support first.

Pastel 3D illustration of spinning wind turbines and solar panels connected by a network

Facilitation

2024

Getting a room ready in the first twenty minutes

Three AI-assisted exercises for the first twenty minutes, kept as the standard opener.

Pastel 3D illustration of a workshop room with a sticky note wall and round table

Product Design

2019 to 2020

Pricing a project on one dense table

A budget page rebuilt so a project can be priced and tracked on the same table, from heuristic evaluation and eight competitors to a specified component set.

Pastel 3D illustration of a desk with a laptop beside a floating table of rows and columns

UX Research

2017

Two concepts, and a test that decided between them

Two candidate designs for a bank's pre-login screens, scored task by task on SUM and settled with evidence rather than seniority.

Pastel 3D illustration of two phones side by side on a platform with a padlock, a clipboard and a stopwatch

Things I built

All three are live. You can try them without an account.

Guide Builder + Bias Checker

Drafts an interview guide, survey or screener from your research goal, then checks the draft against 20 research biases in one click. It runs on the bias watchlist I use in my own studies.

Turn a vague product idea into one testable sentence: at least X% of Y will Z. It steers you from opinions to observable behavior, recommends a cheap pretotype, and makes you set kill criteria before you test. No account needed.

Transcript Analyzer

Upload interview transcripts and get structured insights back: themes with confidence ratings, quotes tagged by participant, contradictions between participants, and bias flags. Sample interviews are included, so you can watch a full analysis run without preparing anything.